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1:30pm to 3:30pm |
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Advertising Rules for Lenders
(Presented By: Jack Holzknecht)
WHAT?
The lending area has several unique advertising requirements that are contained in the Fair Housing Act and the Truth in Lending Act. Recently a lot of attention has been focused on problems arising from the Federal Trade Commission's Deceptive Acts and Practices Rule. This program explains the rules as they apply to various advertising media, including websites.  | WEBINAR TIME:
11:30AM - 1:30PM PT
12:30PM - 2:30PM MT
1:30PM - 3:30PM CT
2:30PM - 4:30PM ET |
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WHAT?
The lending area has several unique advertising requirements that are contained in the Fair Housing Act and the Truth in Lending Act. Recently a lot of attention has been focused on problems arising from the Federal Trade Commission's Deceptive Acts and Practices Rule. This program explains the rules as they apply to various advertising media, including websites.
WHY?
Improper advertisements can lead to violations of the Truth in Lending Act and charges of discrimination and deceptive acts and practices. Recent regulatory actions have lead to penalties and enforcement orders.

PROGRAM CONTENT
This two-hour seminar focuses on advertising issues contained in the:
- Truth in Lending Act and Regulation Z (both open-end and closed-end credit products);
- Fair Housing Act; and
- FTC Deceptive Acts and Practices Rule.
Topics include:
- Assembling the applicable regulations;
- Developing advertising checklists;
- Auditing various advertising media; and
- Documenting compliance.
WHO?
The program is designed for loan department management, compliance officers, auditors, and the marketing department.
About the speaker: Jack Holzknecht
Jack Holzknecht is a principal with Pegasus Educational Services, LLC, a training firm headquartered in Louisville, Kentucky. He is an experienced consultant who has provided training to thousands of bankers and examiners for 22 years. He has the ability to identify the key compliance issues from each regulation. Jack's career began in 1976 as a federal bank examiner. He later headed the form and software and education divisions of a regional consulting company. In that capacity he developed loan and deposit form systems and software. He also developed and presented training programs that were delivered to bankers in 43 states. Jack has been an instructor at compliance schools presented by the Georgia, Iowa, Kentucky, Pennsylvania, Nebraska, New York and Texas bankers associations. He developed and delivered compliance training for the FDIC and OTS for ten years. He is a Certified Regulatory Compliance Manager and a member of the National Speakers Association. He is also a "BOL Guru" and frequently answers compliance questions sent to "Bankers' Threads."
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